At our sister company Kix, we prioritise the responsible sale of age-restricted products such as vape kits and e-liquids. To ensure we comply with all legal requirements in the UK and Ireland, we enforce a strict Challenge 25 policy (also known as Think 25) in all of our retail stores.
Challenge 25 is a safety measure designed to prevent the sale of age-restricted products, including vaping supplies, to anyone under the legal age of 18. Under this policy, if a customer looks younger than 25, they must present valid photo identification to confirm they are of legal age before purchasing age-restricted items.
The policy provides a greater buffer to ensure we don’t mistakenly sell to someone who is underage, helping us comply with the law while promoting responsible retailing.
Our staff at Kix are fully trained to follow the Challenge 25 policy. Here’s how it works in practice:
Challenge 25 is enforced to prevent young people from accessing products that may be harmful, such as nicotine-based e-liquids. It also ensures we comply with UK and Ireland’s legal responsibilities, avoiding potential fines and safeguarding the community.
If you are under 25 or look younger than 25, please carry valid ID when shopping for vape products. We want to ensure your shopping experience is smooth, but we are committed to following the law and protecting young people. Expect to be asked for ID when purchasing items containing nicotine or other restricted products.
At Kix, we are dedicated to promoting safe retail practices, ensuring young people cannot access age-restricted products. Adhering to policies like Challenge 25 is vital to keeping our products out of minors' hands, reflecting our commitment to public safety and responsible business practices.
Whether you're shopping in-store or online, we uphold the same strict standards. By enforcing Challenge 25, we create a safer shopping environment for everyone, showing our dedication to ethical retailing.
For more information about Challenge 25 in our stores, ask a team member or contact us through our website. At Kix, we're committed to providing a safe and responsible service.
